If you want to track conversions on your website, installing the Google Tag is essential. Follow these steps to set up the Google Tag for conversion tracking:
- Sign in to your Google Analytics account and navigate to the Admin section.
- In the Admin section, click on the “Tracking Info” tab and then select “Data Collection.”
- Enable the toggle switch for “Conversion Linker” to track conversions across multiple devices.
- Next, go back to the Admin section and click on “Tracking Code” under the Property column.
- Copy the Global Site Tag (gtag.js) tracking code provided by Google Analytics.
- Paste the tracking code into the section of every page on your website.
- Make sure to test the tracking code using the Tag Assistant Chrome extension to verify that it is working correctly.
- Once the tracking code is installed and verified, you can start tracking conversions on your website using Google Tag Manager.
By following these steps, you can successfully install the Google Tag for conversion tracking and monitor the performance of your website.